When I pick a book to read, my choice is influenced by the following elements:
- The cover
- The title
- The description
More precisely, the book cover gets (or not) the book in my hands, or grabs my attention enough to make me read the description. As for the book title, sometimes it is as important as the book cover – it can easily accomplish the same. But sometimes, when the cover is very good, I can ignore the title and still read the description.
But the description is the element that determines my buying decision.
This is why I want to share some advice for creating an enticing book description.
- Imagine yourself in your reader’s shoes. What would a person who knows nothing of your book feel while reading the description? The secret is to give some elements that will fascinate and make longing for more.
- For fiction books it is often better to show a piece of your story or to write what it is about instead of only saying something like “This is a great fantasy book. It will entertain both children and adults”.
- Keep it short and simple. Avoid giving away too much detail: too much text looks scary for some people, you can’t believe how many of them just don’t want to read even a short piece of text and would rather hear it from someone. And then, the aim of the description is only to give them a foretaste of the story, to tell them what it is about.
- It can be a great idea to simply put a short but juicy piece of a chapter into your book description – not only it perfectly captures the attention (if the piece is well-chosen, which is a tricky part as well), but also it gives a reader a glimpse of the author’s writing style.
- Some authors like putting a reader’s or reviewer’s quote that describes the book. It works well, but it can backfire if overdone.
- If you have a chance to sell your physical book at a fair or a convention, your potential readers will give you the elements they want in the description, just listen to what they are asking you about your book.
- The description is the first impression of your book, so be very careful with spelling and grammar mistakes.
If you have some more advice on the matter, please share 😉
Kateryna Kei, Author of Raven Boy, adventure and romance young-adult saga