When I did my Bookbub promotion of This Plague of Days, Omnibus Edition, my dentist said, “You’re giving it away? Really?”
“Okay.” He chuckled at me. He also didn’t know what I know.
That giveaway boosted my author rank and sales after the promotion was over. Most important to me was getting more reviews on that property. I got more reviews, thank Thor. The giveaway met my goals. If I had stuck to one genre (horror/fantasy) I would have seen more profits, too. However, I write across genres so that’s on me. My crime novel readers are not typically my horror and fantasy readers. Though there’s a little cross-pollination, readers are often fiercely interested in only one genre, no matter how much action and fun they’d find in Hollywood Jesus (my favorite of the Hit Man Series.)
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