Following my previous post, here is more on do’s and don’ts for the author’s websites.
Good visibility and easy navigation
I’m sure everyone has seen those sites that for some reason make you feel lost and overwhelmed as you helplessly struggle to find the information that you need. Some times the task is so hard that you just abandon and leave, feeling frustrated and regretting the time that you’ve lost there.
Well, don’t let your author’s site look like that.
Fancy designs, flash animations etc. are incredibly cool and juicy, however it is crucial not to overdo it.
So, some elements should be kept simple, clear and visible. For instance, the navigation.
Pick short and clear button names – people generally don’t want to guess what button names like “Discover” might hide.
Make your menu visible and readable, and try not to overload it.
What are your goals?
Of course, your author’s website is like your virtual home. However, when you build it, think of your goals. What is it that you want your visitors to do on your website? Is it to buy your book? To subscribe to your newsletter? To leave a comment?
Normally, you will have quite a number of such goals. Still, it can be very useful to write them down and determine which one is primary, and which one is secondary.
Simple commands that you will use to tell your visitors what you want them to do on your website are called “calls to action” (example: “Sign up for my newsletter!”, “Buy now!”, etc).
So, once you have a clear picture of your website goals, you can focus on the most important call to action that will appear on your home page. Some calls to action can be used for more than one goal.
But again, do not overwhelm the visitor by too many different calls to action.
Website analytics can come handy here – you can see what are the most visited pages of your website, so that you can place your call to action strategically.
Another proven strategy is to place your call to action right next to the place where you describe the benefit it will bring, or include the benefit into the call to action: “Sign up here and get a free ebook!”
Remember, that sometimes small changes can make big differences. Try different placements, colors, graphics for your call to action and monitor the results.
Good luck! 😉
Kateryna Kei, Author of Raven Boy, adventure and romance young-adult saga