The metadata of your book is important because it helps the search engines to find it.
On Amazon, it consists of 8 components:
- Series title (if any)
- Publisher name
Obviously, the best thing is to use some popular keywords in the title and subtitle of your book. However, when you write fiction, it is sometimes hard or even impossible.
The series title is a must if you have, let’s say, a trilogy or a saga. In this case, it makes sense to brand and promote not only each book separately, but also the serie.
As for the publisher section, – David Wogagn has pointed it out during the Book Marketing Challenge -, if you don’t have one, fill in your name so that not to miss the opportunity.
Contributors are a must. Well, if you don’t have them, leave it empty and don’t worry. Still, consider this opportunity for the future, because it has a double benefit. First, this is a great way to thank someone for working with you on your project. And second, it is a great way to attract this person’s fans to your book.
The book description is your number one hook for your buyers after your book cover. You can enhance it with some HTML (see the detailed explanation here).
Now, there is something cool I’ve just learned about the categories. As you already might know, Amazon only allows you to select 2 of them. The aim is to pick the narrowest categories, because it is easier to get on top of those.
Amazon actually gives you the list of categories together with associated suggestions of keywords:
Watch out, it is the opposite with keywords. While the less results are in a particular category, the easier is to get to the top, for your keywords you want to pick up those that are the most searched for, the widest results. You are only allowed to have 7 words or phrases, so you’d better do your research carefully.
A great tip that I got from Penny C. Sansevieri is to actually search for your keywords directly through the Amazon search box, in the “Kindle store”. It is very logical, actually. As far as we are talking about selling on Amazon, you have to take into account whatever is more relevant for this particular platform, and keywords are not an exception.
Good luck! 😉
Kateryna Kei, Author of Raven Boy, adventure and romance young-adult saga