The Book Marketing Challenge: a Lucky Coincidence for Authors ;-)

05 Jun

Do you believe in coincidence? Well, I do. I am convinced that when we really need something deep inside, somehow it finds a way to come into our life.

And that’s exactly how the miracle of The Book Marketing Challenge happened in my life: I saw the announcement in a friend’s newsletter when the event was already one-week through. But very fortunately (thank you so much, D’vorah!) all the articles and interviews from the previous week were still available, together with the day-by-day work schedule.

Actually, this schedule that every member was getting daily deserves special attention. (That was my first ‘WOW!’). It is a perfect step-by-step plan not only for the beginning, but also as the book business grows and evolves. Personally, I printed all the daily emails and put them into a separate folder, so that to be able to come back to them later every so often and check my own progress.


During these 30 days, we were given soooo much useful and inspiring information, that I find it hard to squeeze all the great ideas into one blog post 😉 And this is why I will only talk about some points that are turning in my mind right now.

I did particularly appreciate the attention that was given to the fiction writers. For the last couple of years, I have been following a bunch of different book marketing programs for authors, and the vast majority of them only focuses on non-fiction. Don’t get me wrong, all of them are useful and good, but it is way more helpful when all of the participants can discuss and brainstorm different concepts and ideas for both non-fiction and fiction.

The first thing that intrigued me was D’vorah’s article about the Amazon Author Central. The step-by-step guide was great, and it inspired me to look further… Guess what? I found out that you can also create your author pages on Amazon Germany, Amazon France and Amazon Japan! It looks like Canada, Brazil, Mexico, India and others don’t have this service available yet, but soon it will also be there. I had some trouble figuring out the German and Japanese one, so if any of you are facing the similar problem, here is a step-by-step process with screenshots (the URLs are there as well… enjoy!)

The other great idea that was my ‘a-ha moment’ was the suggestion to introduce raven boy
my characters.
My book Raven Boy is the first book of adventure and romance y/a fiction series.
It is set in the Viking era with some juicy battles and magic, and even though I do not
claim absolute historical accuracy, that world is fascinating to explore. I think I will
definitely make my characters speak for themselves and create their profiles 😉
Thanks for the advice – it opens up a huge field full of new possibilities.

Also, I am incredibly grateful for all the web sites and resources that were given to us, as well as for all the inspiring real-life examples that the speakers and contributors provide.

I learned a lot and met (virtually) a lot of wonderful people, and I definitely recommend this event to every author 😉

A big THANK YOU to D’vorah, to all the contributors and to all my fellow-participants!


Kateryna Kei, Author of Raven Boy, adventure and romance young-adult saga


Posted by on June 5, 2014 in Author Resources


Tags: , , ,

55 responses to “The Book Marketing Challenge: a Lucky Coincidence for Authors ;-)

  1. Peg Hubbard

    June 6, 2014 at 9:16 pm

    I so agree! It was great that we fiction writers were given the attention we need! And the result of this for me is I now have a non-fiction Kindle book for sale that is taken from the pages of my novel. My head is buzzing with ideas for my next novel, and all the non-fiction materials to go with it, as well as all the marketing strategies for this first novel! D’vorah did a fabulous job of helping all authors!
    So glad for this chance to connect — I’ll be following your progress!


  2. katerynakei

    June 6, 2014 at 10:13 pm

    Thank you, Peg 😉 It will be my pleasure to follow your progress too 😉


  3. Desiree A Cox

    June 7, 2014 at 1:09 am

    I do believe everything happens for a reason. Best of luck with your book and I’m looking forward to seeing your character introductions.


  4. katerynakei

    June 7, 2014 at 12:09 pm

    Thank you, Desiree! That motivates a lot 😉


  5. Mili Fay

    June 7, 2014 at 1:23 pm

    Since you write what I read, I will definitely stay in touch. Maybe we can create a mini-group on Facebook for fiction/fantasy authors and continue to share ideas. 🙂

    ❤ M


  6. moonrox

    June 7, 2014 at 1:24 pm

    Thanks so much for the help in setting up an author’s central profile in Germany and Japan. Your step-by-step was so helpful. Best of luck in marketing Raven Boy. Keep on writing! 🙂


  7. katerynakei

    June 7, 2014 at 1:34 pm

    WOW, thanks! I’d love to stay in touch with you! Yeah, I actually am thinking of doing a series of blog posts describing all the marketing stuff I learned so far from all the different sources.


  8. katerynakei

    June 7, 2014 at 1:35 pm

    😉 I’m glad it was helpful for you. I’ll make sure I share other marketing stuff I’ve done as well 😉


  9. naturemystic

    June 7, 2014 at 1:58 pm

    Hello Kateryna, I am glad you were able to find the Book Marketing Challenge. Forming collaborative relationships is a powerful strategy. Your writing style is easy to follow, great job.


  10. katerynakei

    June 7, 2014 at 2:07 pm

    Thanks, Elizabeth, I appreciate 😉


  11. Nancy Smith

    June 7, 2014 at 5:12 pm

    Since I write non-fiction, I have kept — but not really read yet — the articles targeted for fiction writers. Letting your characters have their own online voice and personality is such an awesome idea! I will suggest it to a friend who is finishing the first of a science-fiction trilogy! Great work for you!


  12. katerynakei

    June 7, 2014 at 5:46 pm

    Thank you, Nancy! That would be great! 😉


  13. Peggy McAloon

    June 7, 2014 at 6:10 pm

    Kateryna, I haven’t had a chance to follow your advice, but am so grateful that you climbed the summit and discovered that the author page doesn’t carry forward to other countries. For some reason I just assumed it did. Can’t wait for yet another training opportunity, which I am sure we will all continue to create for one another. Enjoyed the journey and the collective learning and sharing with you and everyone here.


  14. katerynakei

    June 7, 2014 at 6:39 pm

    Thanks, Peggy 😉
    I guess, that’s the best thing about this exchange of knowledge – everyone noticed and developed something different, and it helps learning from each other.


  15. Vickie Newman

    June 7, 2014 at 8:05 pm

    Your book sounds interesting, Kateryna. I’m still trying to digest all the content of our challenge, but am making progress. Happy trails!


  16. katerynakei

    June 7, 2014 at 8:11 pm

    Same here, Vickie 😉 Thank you for stopping by!


  17. Jan

    June 7, 2014 at 8:24 pm

    Thanks for the tips on Author Central. Have completed some of that already. Although I write non-fiction, I appreciate the advice given to fiction writers. I’ve written fiction for children but never tried to market it. May need to dig out those stories and rethink them with new eyes. Having a lot of fun seeing what other Authors are up to. Writers are indeed a special breed! And yes – I do believe in synchronicity. We were all destined to meet through D’vorah.


  18. katerynakei

    June 7, 2014 at 8:33 pm

    Totally agree! Let’s keep this connection going!


  19. Doreen Pendgracs

    June 7, 2014 at 8:35 pm

    Hi Kateryna: You know what they say! Everything happens for a reason, so hopefully … both of us will make the right connection we need to move forward with our books. I agree that D’vorha’s program has been invaluable. It certainly got me moving in the direction of a virtual book tour, which is what I need to get my chocolate travel book exposed to a wider audience. Good luck!


  20. Fong Hsiung

    June 7, 2014 at 8:35 pm

    Writing in an historical era must be challenging. Kudos to you. Great marketing karma to you! Regards,


  21. katerynakei

    June 7, 2014 at 8:44 pm

    Thanks, Doreen!
    Thanks, Fong!
    Good luck to you too!
    Stay in touch! 😉


  22. kateloving

    June 7, 2014 at 9:23 pm

    I too was happy to see fiction writers included in this challenge, even though I am a non-fiction writer! I know there are so many creative ways to create visibility as a fiction writer and leave it to D’vorah to reveal the ways! Many blessings to you in your writing adventures!


  23. katerynakei

    June 7, 2014 at 9:32 pm

    Thank you, Kate! I loved your posts and your comments!


  24. Dvorah Lansky

    June 7, 2014 at 10:07 pm

    Kateryna, I too am glad for the lucky coincidence of you discovering the book marketing challenge. It looks like you’ve made some fantastic connections and are inspiring others. Thank you for sharing the information about International Amazon Author pages!


  25. Elder Langhorne

    June 7, 2014 at 10:16 pm

    Love the title of the post,I to happen to be strolling one of the Facebook groups I belong to and found a post about the Book Marketing Challenge.I was able to start from the beginning and found the content to be better than I could image.


  26. katerynakei

    June 7, 2014 at 10:16 pm

    D’vorah, it is YOU who I am thanking the most! Any of it wouldn’t have happened if it wasn’t for your awesome event 😉 as for Author pages, I’m glad my little experience turned out to be useful for some great people.


  27. Pam Fitros

    June 7, 2014 at 10:17 pm

    Lovely, brisk, engaging blog.


  28. katerynakei

    June 7, 2014 at 10:20 pm

    Thank you, Pam 😉


  29. JB

    June 7, 2014 at 11:33 pm

    Thanks for your comment on my blog ! I love Ravens and great tip about Amazon International .
    Best to you as well on your project.


  30. Sally Ember, Ed.D.

    June 7, 2014 at 11:51 pm

    Hi, Kate, Glad I found this! Great summary and glad you’re utilizing Author Central Are you also on Shelfari? That’s where the details can be entered and they cross-post to Author Central and your book pages!

    From the BMC Blog Hop! When I can, if you put up your FB series or author page, I LIKED yours and would appreciate a reciprocation: or a FOLLOW: Best to you!



  31. Rachel James

    June 8, 2014 at 12:08 am

    Am reciprocating the nice things you said on my blog. I subscribed to your site and looking forward to being kept in the loop. If you ever need an ear and eye for your books, just let me know. I love reading Y/A romance.


  32. Debbie

    June 8, 2014 at 1:01 am

    I agree with you. I call it the power of synchronicity. I believe that what we seek finds us and this challenge has been a great road map for me. Thanks for your comments and suggestions and best wishes for you and your y/a fiction series.


  33. reneealter085

    June 8, 2014 at 2:47 am

    My turn! I had no idea the Amazon Author page didn’t go to other countries, either … even though CreateSpace shows a list of royalty amounts to these other countries. And synchronicity is one of my favorite words so I am still on a high as to how this whole community came about. I also found your fb fanpage … and I’m listening to Summer Rain … now your other song. It is my dream that someday a wonderful artist like yourself take what I’ve done so far with the songs I wrote ( and transform them to their potential.


  34. Hazel

    June 8, 2014 at 2:54 am

    Good post! I was interested in the author pages for the different countries. I have one for UK but not the other three you mentioned.


  35. Gayle Mullen Pace

    June 8, 2014 at 8:37 am

    Great post! I like all the info that could also be used for fiction writers, including many things I’d never thought about. The possibilities are indeed endless. Thanks for the tip about Author Central in other countries. I’ll be following your blog right here at WordPress. I wish you the very best!


  36. Shirley Corder

    June 8, 2014 at 11:15 am

    Hi Kateryna. Great blog post. I’m especially interested in your suggestion re different language Amazon pages. I’ve bookmarked this page to follow through on this once my life returns to its usual ridiculous rat race!


  37. katerynakei

    June 8, 2014 at 1:17 pm

    Thanks everyone for your wishes and nice words! I’m so happy that my little insight was helpful to you 😉


  38. katerynakei

    June 8, 2014 at 1:18 pm

    Renee, I love your songs too! It was my pleasure to fan you on Reverbnation. Honestly speaking, right now I sort of was giving my full attention to my book, leaving my music behind, but it is still something I love very much. What exactly do you mean by “transforming your songs to their full potential”?


  39. katerynakei

    June 8, 2014 at 1:20 pm

    Rachel, thank you for the suggestion! I always need eyes and ears for my book 😉 I’ll be happy to send it to you for free in exchange for your feedback. Just let me know 😉


  40. katerynakei

    June 8, 2014 at 1:30 pm

    Sally, I’m already following you on both of them 😉
    Shelfari is a great suggestion. it is on my to-do list already, but I still didn’t find the time for it. I’ll post about what I’ve done there once it’s done 😉


  41. onbecomingalemonademakerblog

    June 8, 2014 at 5:12 pm


    I love your article! Truly Dvorah’s book marketing challenge is a miracle of timing for many of us, and will continue to create blooming flowers for a long time to come in our lives!

    Your tip to print out this information for future reference is very good! I’ve saved all the emails but one never knows when it will no longer be up there… I will have to follow your example!



  42. katerynakei

    June 8, 2014 at 5:48 pm

    Thanks, Tamara 😉
    I am just wondering where to find the necessary time for all the useful things, even in small portions ;-P))
    Best of luck to you!


  43. Liane Luini

    June 8, 2014 at 8:19 pm

    Thanks for a great post and I agree about letting your characters speak for themselves. That was a major turning point for me too!


  44. katerynakei

    June 8, 2014 at 8:31 pm

    Awesome! I’ll be following your progress with pleasure 😉 Good luck!


  45. Kathryn

    June 8, 2014 at 11:42 pm

    Love the raven image against the sky on your book cover! Crows and ravens are so much fun to watch. In terms of the international author central webpages–have you found an increase in the interest in your book after uploading your profile to them? I suspect you probably all the international ones in English–perhaps even copy and paste from your American one?

    Thanks for visiting my blog.

    Best of luck to you.


  46. HL Carpenter

    June 9, 2014 at 3:29 am

    Serendipity is a wonderful thing! Best wishes with your YA book.


  47. Linda Chappo

    June 9, 2014 at 6:46 am

    Good luck on promoting your book.


  48. EJ Lavoie

    June 9, 2014 at 2:34 pm

    Kateryna, I had much of the same feelings about the Challenge, which I expressed in my own blog post. But it’s a good feeling.


  49. katerynakei

    June 9, 2014 at 7:59 pm

    Kathryn, to tell you honestly, I’ve just set them up, so I didn’t really have time to measure the impact. And I put the info in English, because the book is only in English for now. I made some slight changes in the UK one though. Still, I believe it looks sort of more professional when, say, the Japanese readers see your book with the author page while browsing through their Kindle store. During one of my free promotions, I had some of them getting the book.


  50. hmclarke

    June 13, 2014 at 5:04 am

    Best of luck with your book and I hope that you get a good response to your character profiles – I love the viking era too 🙂


  51. katerynakei

    June 13, 2014 at 10:25 am

    Thank you, H.M. Clarke! I hope so too 😉


  52. Gina

    June 13, 2014 at 10:31 pm

    Kateryna, the raven is my bird. Talk about coincidences. I loved your post, and I’m looking forward to reading more about your characters. I have a feature on my blog where Lucy, a restaurant critic in my book “The Dreaming”, reviews restaurants in my town, where the book is set.


  53. katerynakei

    June 14, 2014 at 10:47 am

    Thanks, Gina!
    Yeah, I saw that feature and I think this is a great idea – not only you are constantly promoting your book, but you are delivering some real-life value to everyone, even those who are not exactly fiction-lovers. Would you share the impact one day? 😉
    Thanks for visiting and staying in touch and Very Best of Luck with your great products and services!

    Liked by 1 person

  54. Gina

    June 15, 2014 at 6:37 pm

    You’re welcome, Kateryna. I’ll share the impact if it becomes obvious to me in some way. There are times when I simply don’t know what is and what isn’t leading to sales. I do know that the more I can put my books in front of people in a meaningful way, the more chances I have of making a connection.

    Thank you! Best wishes to you, too!



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: